FORM 8-K: CHEESECAKE FACTORY FILES CURRENT REPORT

WASHINGTON, Jan. 27 -- The Cheesecake Factory Inc., Calabasas Hills, Calif., files Form 8-K (current report) with Securities and Exchange Commission on Jan. 26.

State or other jurisdiction of incorporation: Delaware

OTHER EVENTS

In a press release dated January 26, 2011, The Cheesecake Factory Incorporated (the "Company") announced it will release fourth quarter fiscal 2010 financial results after the market close on Thursday, February 10, 2011. The Company will hold a conference call to discuss its results on the same day beginning at 2:00 p.m. Pacific Time, which will be broadcast live over the Internet.

To listen to the conference call, please go to the Company's website at www.thecheesecakefactory.com at least 15 minutes prior to the call to register and download any necessary audio software. Click on the "Investors" link on the home page, and select the link for the "Q4 Fiscal 2010 Earnings Conference Call" at the top of the page. An archive of the webcast will be available shortly after the call and continue through March 10, 2011.

The Company also announced its quarterly financial reporting dates for the first three quarters of fiscal 2011, as outlined below. The earnings press releases will be issued at approximately 1:15 p.m. Pacific Time and the conference calls will follow at 2:00 p.m. Pacific Time on the same day. Dates and times could be subject to change.

Quarter Ending - Earnings Release and Conference Call Dates

March 29, 2011 - Wednesday, April 20, 2011

June 28, 2011 - Wednesday, July 20, 2011

September 27, 2011 - Wednesday, October 19, 2011

The full text of the press release is attached as Exhibit 99.1 to this report and is hereby incorporated by reference herein.

FINANCIAL STATEMENTS AND EXHIBITS

(d) Exhibits

99.1 - Press release dated January 26, 2011 entitled "The Cheesecake Factory to Webcast Fourth Quarter Fiscal 2010 Earnings Conference Call on February 10, 2011" For any query with respect to this article or any other content requirement, please contact Editor at htsyndication@hindustantimes.com

http://www.sec.gov/Archives/edgar/data/887596/000110465911003181/a11-4603_18k.htm